ZO Bereikbaar – Branding, concept, design, animation and development for a mobility campaign in Amsterdam
Zuidoost is a rapidly growing area in Amsterdam. Here you'll find the bigger malls, offices, event and sports locations of the city. On top of that, it's one of the bigger residential areas of Amsterdam. This results in too much traffic on road and rail.
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ZO Bereikbaar is a campaign and platform to promote new mobility in the area. It was created to help visitors, employees and residents not get stuck in traffic again after the pandemic is over. Providing fast, green, active, and smart ways to reach Amsterdam Zuidoost. Think e-bikes, a bicycle highway, working from home, car sharing, shuttles and much more. The lower traffic will result in an attractive, green and pleasant area to work, live and visit.
- Clients: Gemeente Amsterdam & Johan Cruijff Arena
- Brief: Create a campaign and online platform to boost new mobility in Amsterdam Zuidoost.
- Output: Visual identity / branding / online campaign / outdoor campaign / online platform
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Collaborators:
&Morgen / De Communicatiearchitect / Dirk Jan Pino
- Visit: https://zobereikbaar.nl
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